Seventh Generation Period Tax Campaign

Role: Designer
Agency: Mirum Agency

In July of 2019, Seventh Generation took a stand against the Tampon tax, a name given to the sales tax charged on menstrual care products. To support their stand against the tax and bring awareness to their $0.43 per pack donation to the period movement, we were asked to create a social influencer campaign. I created three assets that were used across Instagram in influencer’s posts about the products and were re-shared by Seventh Generation’s profile as well.

The two package images are from Life in Beverly Heels’ Instagram post from the campaign.